Sightings is a semi-monthly, short, fast-read, idea-packed publication. It provides insights into better, faster and more efficient firm management.

CURRENT ISSUE
June 2010		Denial
PREVIOUS SIGHTINGS
May 2010		Remember: people buy benefits, not features
April 2010		Empathy: The six parts of every proposal
March 2010		How is your client-satisfaction survey process?
February 2010		Invite me to be your digital friend…please
January 2010		The birds and the bears
November 2009		It Will Never Be The Way It Was
October 2009		Now get out there and sell something
September 2009		An Assortment of Good Things to Know
August 2009		Selling services in today's recession
June 2009		Writer’s Tools of the Trade
May 2009		16 Things I Wish They Had Taught Me in School
April 2009		The Softer Side of Service
March 2009		Selling Services
February 2009		The Rough and Tumble Game of Musical Chairs
January 2009		The marketing savvy of dogs
October 2008		The hidden power of testimony
September 2008		Ask Good Questions
July 2008		Winning Proposals - everyone needs enough time
June 2008		Boldy go - why good design pays
May 2008		Inertia: fierce competition
April 2008		In tough times: six day underwear and getting back to basics
March 2008		Over and Over and Over; Frequency Builds Trust
February 2008		Vitameatavegamin for Referral Recruiting
January 2007		Parallels Between Keeping Employees and Clients
November 2007		Networking: The Redneck Games
October 2007		Sticky Stuff
September 2007		Best Marketing: Word of Mouth
July 2007		Being Great
June 2007		Get Inked
May 2007		That 1980 Oldsmobile 98 Diesel Powered Land Cruiser
April 2007		Paul "Bear" Bryant
Marchy 2007		Lipstick on the Bull Dog
February 2007		Profit Makers/Profit Takers
January 2007		Suppositories
November 2006		Nose In Fingers Out
October 2006		Trade Show Top Ten
September 2006		Silk Alley
August 2006		Celebrating "B's"
July 2006		Robber Cares
December 2004		Generations at Work
November 2004		Holes In the Bagel
September 2004		Paying for Rain - Pay for the Performance of Your Key Sellers; Look for these Roles Within Your Teams
July/August 2004		Going Postal (Cards); Essentials for Effective Direct Mail Campaigns
June 2004		Developers Discuss Their Markets and Doing Business With Them; Why Helping Others At Work Builds More Than Productivity
April 2004		Hungry for Change---Send Some of your Out-of-Date Practices to the Graveyard
March 2004		Dragon Slayors - How Reputation Studies Benefit Firms
February 2004		No Bull---Get Rid of Fluffy Language; Why Do We Need A New Office Location; Why Change Efforts Fail
December 2003		What A Pickle! Do You Have a No-profit Gorilla Client?
October 2003		Eleven Rules for Networking
September 2003		Retaining Clients When the Rainmaker Leaves
August 2003		What Clients Say About Proposals and Interviews, by Marcy Steinberg
July 2003		Stop the World---A model for Relationship Based Selling and Marketing/Words Equate Into Success
June 2003		Persuasion Through Storytelling/Faux pas, Please/We Love Stories
May 2003		The Marketing Savvy of Dogs/High Performing Employees
March 2003		What Six Deep Pocket Owner Reps Taught Me
January/February 2003		Know Your Street Reputation/Better Meetings
December 2002		Ethics and Your Reputation/Ethical Decision Making---Helping Employees/Value Statements for Your Firm
October 2002		Six Day Underwear-Back to the Basics/Effective Rainmakers Dance Harder in Tough Times/Nine Rules for Sellers
June 2002		Avoid These Stupid Mistakes At Project Interviews / Words That Sell / What is Marketing?
April 2002		The Art of the Smooze-Networking / How is Your Client Satisfaction Survey Process? / SMPS Foundation Awards Schrag Research Grant
March 2002		Watch Your Language-Reduce Liability in Your Marketing Pieces / The Power of Image Studies / Sign on Bonuses Are Still Here / Pitfalls in Strategic Planning
January 2002		Client Loyalty-Earning and Keeping It / Remove Fluff From Your Proposals / Weakest Link: Trust---Why Workers Leave Jobs

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