TALENT CONTACT US SERVICES LIBRARY SEMINARS ETHICS SIGHTINGS
 

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This seminar is offered as one of the four "Day 2" courses following
A/E/C Essentials.


“ What a great course. I never thought about using all these methods in an orchestrated way. It just makes sense.” Business Development Manager

“It was a wonderful day! An impressive and awing amount of preparation went into this seminar. Thank you for such a high caliber program. The practical application of the strategies and techniques was challenging and powerful.”
Robyn Phillips
Business Development Specialist, The Neenan Company, Ft. Collins, CO

“Great information, especially if getting into business development.”
Summer M. Smith
Marketing Manager
Karpinski Engineering
Cleveland, OH

“The examples and stories Dennis shared were very powerful.”
Matt Rich
Business Development Director, Jacobson Construction Co. Inc.
Salt Lake City, UT

"12 Persuasive Techniques For Marketing and Selling A/E/C Services"

SLidePersuasion is a powerful tool for those who market and sell professional design services. This seminar will examine the professional client communications process. You will learn why your message and your delivery system must harmonize. We will study a dozen powerful and proven persuasive techniques in three clusters.

 

SCHEDULE

REGISTRATION/CONTINENTAL BREAKFAST

WELCOME/INTRODUCTIONS

WHAT IS PERSUASION?

  • Who persuades me the most?
  • Take a persuasion self test.

HOW PEOPLE COMMUNICATE

  • It’s a lot more than words
  • The Lore model for winning work
  • Using the 20+ persuasion principles
  • campaigns

BREAK

INTERACTION BASED PERSUASION ON PRINCIPLES

  • Storytelling
  • Listening
  • Liking/Association
  • Social conformity

LUNCH

RELATIONSHIP BASED PERSUASION

  • Reciprocity
  • Authority
  • Social Proof
  • Civility

BREAK

PROPOSAL BASED PERSUASION

  • Contrast
  • Specificity and detail
  • Scarcity
  • Counter-intuitive positions

WRAP UP

  • Interaction-based techniques including listening and storytelling.

  • Relationship-based techniques including reciprocity and social comformance.

  • Proposal-based techniques including scarcity and counter-intuitive positions.

Instructional Methods

Case study

Large group discussion

Lecture with PowerPoint

Sample proposal and critique

Small group interaction and report back


  SEMINARS

›  Calendar

›  Recruit & Retain
Great Talent


›  Sales & Marketing

›  Persuasive,
Powerful,
Proposals

›  A/E/C Essentials

›  Persuasion

›  Project
Management

›  Short Programs

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