NEWS - The Longview Group

Denial
IOMA's Principal's Report, August , 2010, p. 5

The Birds and the Bears
PSMJ’s AE Rainmaker, February 10, 2010, p. 9

It Will Never BE the Same as it Was
IOMA Principal’s Report, January 2010 p.8.

Selling Services In Today’s Recession — You Can Do it
PSMJ’s AE Rainmaker, September 2009, p. 4

In These Competitive Times, Client Service is Critical
PSMJ’s AE Rainmaker, July 2009, p. 9

Selling Services: What you Can Learn From My New Car Purchase Experience, PSMJ’s AE Rainmaker, June 2009, p. 4

Behind the Design: Society for Design Administration, Spring 2009 “The Rough and Tumble Game of Musical Chairs” p.16

Over and Over and Over: Frequency Builds Trust
PSMJ’s AE Rainmaker, June 2008, p. 5

Parallels Between Keeping Employees and Clients
PSMJ’s AE Rainmaker, March, 2008 p.1

Best Marketing: Word of Mouth
PSMJ’s AE Rainmaker, December, 2007 p.9

Winning Clients, Winning Talent: How Marketers Can Be Part of the Solution

SMPS Marketer, October 2007 p.32

Promotion Through Publication
AE Rainmaker, September, 2007 p.6

Being Great
PSMJ’s AE Rainmaker, August, 2007 p.3

Lipstick on a Bulldog
AE Rainmaker, June, 2007

Profit Makers Profit Takers
AE Rainmaker, May 2007

Words That Work and Those That Don't
PSMJ Rainmaker quoted Dennis Schrag regarding careful selection of words in proposals in its cover story, March 2007

Paying for Rain
PSMJ A/E Rainmaker, February 2007 pages 6 and 7

Stop the World: A New Business Model
PSMJ A/E Rainmaker, December 2006 pages 8 and 9

Keep Your Clients When the Rainmaker Leaves
PSMJ A/E Rainmaker, October, 2005

Paying for Rain
AEC Oklahoma Marketer, Vol 2, 2005

Developing Up
AEC Oklahoma Marketer, Vol 3, 2004

Selling in Deep Carpet:Retaining Clients When the Rainmaker Leaves
SMPS MARKETER, December 2004

Retaining Clients When the Rainmaker Leaves
Prospects---The Kansas City SMPS Newsletter, April/May 2004

Dragon Slayers
AEC Oklahoma Marketer, Vol 1, 2004

How to Keep Your Clients When A Rainmaker Departs
Institute of Management and Administration (IOMA) Principal's Report, April 2004

Retaining Clients After the Rainmaker Leaves
American Institute of Architects, best practices on-line repository (you must be a member to access this document), April 2003

Generation Y Presents New Challenges for A/E Firm Managers
Institute of Management and Administration (IOMA) - Design Form Management and Administration Report, October 2003

What Dogs Can Teach You About Marketing
Words From Woody Newsletter (David W. Wood's Newsletter for the Construction Industry), Fall, 2003, p.1

Stop the World
AEC Oklahoma Marketer, Vol III, 2003, p.12

The Art of the Schmooze
AEC Oklahoma Marketer, Vol II, 2003, p.8

Are You Meeting Their Needs?
AEC Oklahoma Marketer, Vol I, 2003, p.6

Client Loyalty: How to Earn It and How to Keep It
AEC Oklahoma Marketer, Vol I, 2003, p.8

What Six Deep Pocket Owner Reps Taught Me
An article included in The Inside Scoop: Proposals and Interviews from the Client's Perspective a book by Marcy Seinberg published by the Society for Marketing Professional Services, pp115-116 2003

A Closer Look: What is Your Firm's Reputation of the Street? Research It. SMPS MARKETER, February 2003

Watch Your Language:Word Choice Makes a Difference in Marketing Materials AEC Oklahoma Marketer, Vol IV, 2002, p.8

Languishing in Logos
SMPS MARKETER, April 2002

Margi's Mayhem and Dooley's Dogma, Part 1
SMPS THE MARKETER, April 2001

Margi's Mayhem and Dooley's Dogma, Part 2
SMPS THE MARKETER, October 2001

The Selling Star Nightmare Part 1
SMPS THE MARKETER, October 2000

The Selling Star Nightmare Part 2
SMPS THE MARKETER, December 2000