Enhance your understanding of the sales, marketing, management, and human resource functions with the following
insightful articles…all prepared by talented Longview Group professionals
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Over and Over and Over: Frequency Builds Trust
PSMJ’s AE Rainmaker, June 2008, p. 5
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Parallels Between Keeping Employees and Clients
PSMJ’s AE Rainmaker, March, 2008 p.1 |
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Best Marketing: Word of Mouth
PSMJ’s AE Rainmaker, December, 2007 p.9
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Winning Clients, Winning Talent: How Marketers Can Be Part of the Solution
SMPS Marketer, October 2007 p.32
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Promotion Through Publication AE Rainmaker, September, 2007 p.6 |
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Being Great
PSMJ’s AE Rainmaker, August, 2007 p.3
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Lipstick on a Bulldog
AE Rainmaker, June, 2007 |
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Profit Makers Profit Takers
AE Rainmaker, May 2007 |
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Words That Work and Those That Don't
PSMJ Rainmaker quoted Dennis Schrag regarding careful selection of words in proposals in its cover story, March 2007 |
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Paying for Rain
PSMJ A/E Rainmaker, February 2007 pages 6 and 7
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Stop the World: A New Business Model
PSMJ A/E Rainmaker, December 2006 pages 8 and 9
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Keep Your Clients When the Rainmaker Leaves
PSMJ A/E Rainmaker, October, 2005 |
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Paying for Rain
AEC Oklahoma Marketer, Vol 2, 2005 |
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Developing Up
AEC Oklahoma Marketer, Vol 3, 2004 |
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Selling in Deep Carpet:Retaining Clients When the Rainmaker Leaves
SMPS MARKETER, December 2004 |
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Retaining Clients When the Rainmaker
Leaves
Prospects---The Kansas City SMPS Newsletter, April/May 2004 |
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Dragon Slayers
AEC Oklahoma Marketer, Vol 1, 2004 |
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How to Keep Your Clients When A Rainmaker Departs
Institute of Management and Administration (IOMA) Principal's Report, April 2004 |
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Retaining Clients After the Rainmaker Leaves
American Institute of Architects, best practices on-line repository (you must be a member to access this document), April 2003 |
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Generation Y Presents New Challenges for A/E Firm Managers
Institute of Management and Administration (IOMA) - Design Form Management
and Administration Report, October 2003 |
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What Dogs Can Teach You About Marketing
Words From Woody Newsletter (David W. Wood's Newsletter for the Construction Industry), Fall,
2003, p.1 |
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Stop the World
AEC Oklahoma Marketer, Vol III, 2003, p.12 |
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The Art of the Schmooze
AEC Oklahoma Marketer, Vol II, 2003, p.8 |
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Are You Meeting Their Needs?
AEC Oklahoma Marketer, Vol I, 2003, p.6 |
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Client Loyalty: How to Earn It and How to Keep It
AEC Oklahoma Marketer, Vol I, 2003, p.8 |
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What Six Deep Pocket Owner Reps Taught Me
An
article included in The Inside Scoop: Proposals and Interviews from the Client's Perspective a book by Marcy Seinberg published by the Society for Marketing Professional Services, pp115-116 2003 |
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A Closer Look: What is Your Firm's
Reputation of the Street? Research It. SMPS MARKETER, February 2003 |
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Watch Your Language:Word Choice
Makes a Difference in Marketing Materials AEC Oklahoma
Marketer, Vol IV, 2002, p.8 |
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Languishing in Logos
SMPS MARKETER, April 2002 |
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Margi's Mayhem and Dooley's Dogma, Part 1
SMPS THE MARKETER, April 2001 |
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Margi's Mayhem and Dooley's Dogma, Part 2
SMPS THE MARKETER, October 2001 |
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The Selling Star Nightmare Part 1
SMPS THE MARKETER, October 2000 |
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The Selling Star Nightmare Part 2
SMPS THE MARKETER, December 2000 |