A/E/C Essentials: An Introduction to the Design and Construction Industry

You are new to the construction industry. You are baffled by the design and construction maze of buzz words, interrelationships and responsibilities. You have expertise in marketing, accounting, human resources, finance, or office operations. You hate to admit it, but you don’t understand what an architect does. You realize there are many different types of engineers and most don’t drive trains. What is a general contractor and are you required to stand at attention when they walk in a room?

A/E/C Essentials is a concentrated one-day seminar exclusively for the construction industry novice. It is a collaboration between the Society for Marketing Professional Services (SMPS) and The Longview Group.

You will learn:

• How the component organizations of the design and construction industry function.
  
  
• How does your organization fit into the grand scheme?
  
  
• Who are the stakeholders? What does each need and do? How do they do it?
  
  
• How public sector clients and private sector customers differ? How do they purchase? What is important to each?
  
  
• What are the trends in the industry?

This course is for professionals working in:

• Marketing
  
  
• Business Development
  
  
• Administration
  
  
• Finance/Accounting
  
  
• Human Resources
  
  
• Information Technology

This content-intense seminar is packed with the fundamental terminology and concepts you were always afraid to ask about. In this workshop, you will learn how a project emerges from client need. See it progress through conceptual solution and then design detail. Finally, see the solution being built. Along the way you will learn:

• What different types of clients typically value most?
  
  
• The alternatives to deliver a project
  
  
• How projects are financed
  
  
• How clients select their design/construction professionals
  
  
• Project phases
  
  
• How technology is impacting design and construction
  
  
• Broad trends and future issues of the industry
  
  
• Fundamental regulatory compliance and insurance issues

Understand the essentials and you will do your job better. Gain confidence about the industry and you will be a more valuable team member.